Thursday, 12 February 2009

Jelly and Icecream Please - Mancala is six years old and better than ever

Mancala reached a milestone yesterday... six years old! And we are stronger than ever before despite the doom and gloom in the market place.

When I started Mancala in 2003 there was only a small appetite amongst the north east business community for internet marketing. It was only business owners with real vision who could see the benefit of making sure their website was ranking high in the search engines - now of course it is common knowledge that the Internet is one of the best (and I believe the best) forms of advertising and attracting new business.

So what has changed in the last six years? well pay per click advertising has really taken off, for many business and clients of ours this brings in significant business - easily making more money than is spent - after all if for every £1 I spent I got £5 back wouldn't you just want to do that all day long? The problem with pay per click is that if you set it up wrong you could be pouring money down the drain - that's why we became Google Accredited Advertising Professionals so that we could set these campaigns for our clients and get maximum ROI (return on Investment).

Email marketing is now a necessary tool for any business serious about gaining leads and business from the internet. We set up sophisticated and effective email marketing campaigns for our clients with proven results.

What about those who's website does not work for them. We now carry our independent reviews of website for anyone who wants one (they don't have to be our client) and will tell them what is not working well and where they could dramatically improve the website and Internet marketing to not only get move visitors but to increase the number of enquiries or sales when a visitor arrives at the website.

We are looking forward to the next 6 years.... in two years time the Internet turns 20, it has grown up and Mancala will be there to make sure that our clients are running grown up sensible and most importantly profitable Internet marketing campaigns.

Now for some more jelly and ice cream!

No comments: