So what is a Canonical Tag?
A big problem with large website is the amount of duplicate content caused by the same page being displayed but with different URLs. This is a problem we at Mancala have already gotten around by rewriting out URLs to be search engine friendly - but the Canonical Tag reinforces this even more.
How does it work? basically a tag is included in the code of your web page to tell the search engines what the definitive URL is for this page. That is then the page that should appear in the search engine results.
So what? Well it means that in the future the results you get from searching should contain less duplicate information from the same website and so you should get to the content you want easier.
Simple.
Monday, 16 February 2009
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