Ask.com has had a bit of a face lift. Is this an attempt to eat into Googles market share?
Probably. But it is still difficult to see the day when Google is not the dominant player in the market. Ask is probably the only search engine that is making any positive dent in the Google empire - but ironically it relies on Google to make its money - the sponsored adverts display on the results pages of Ask are actually Google Adwords, these ads are server by Google to Ask and then a commission is paid if anyone clicks on the ad! So Google is in a no lose situation with this, if they lose market share to Ask they are still getting the advertising revenue.
I guess Google will keep an eye on the share that Ask gets, after all they don't want any one muscling in too much and getting to big for thier boots.
Good luck to Ask is what I say, a little competition didn't do anyone any harm.
Monday, 6 October 2008
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Google is the 600-pound gorilla: the company that no one wants to see build a competing product. Google dominates many of the markets it enters, whether by building a superior product or acquiring one. But Google isn’t perfect: in some areas, they come out behind.
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williamgeorge
Search Engine Optimization
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