Alternative Ways to Get Visitors - Social Networking Optimisation

I often talk about search engine optimisation (or SEO) to help drive good quality traffic to your website. I also promote pay per click advertising (or PPC) as an alternative way, and a quick win way of getting traffic to your website.

Well I am going to look at a few other alternatives that will also help you get visitors. How about exploiting the advertising potential of Social Networking websites such as Facebook, Myspace and Bebo? These website collect (or more accurately are volunteered) masses of information about the people who use them. What do they do with this data? well now they are offering you the opportunity to target the exact niche for your business. Admittedly you are more likely to succeed in some markets more than others but here is the crack -

If you have a product, say you sell very baggy jeans - you know the sort I mean, the ones that seem to be below the bum line yet still just about stay up - well you business would know that the age group to target these is the 16 - 24 year olds. But there is more, you are likely to know people in this age group who are into Hip Hop music are likely to be interested in your product. Well the likes of Facebook will allow you to specify that you only advertise to these people when they are looking through Facebook. Something worth trying out? I think so. Try our Social Networking Optimisation