Its just one week to go until we get out our paper party hats and fall asleep on the sofa... and of course enjoy the festivities that surround Christmas. Here at Mancala and Webbeads we are winding down and looking forward to Friday when we close shop until the new year.
Of course Christmas would not be Christmas without a little magic show to get you in the spirit.... so I would like to present to you David Chesterfield, the worlds greatest Magician.
Happy Christmas, and we look forward to seeing you in the New year.
Tuesday, 18 December 2007
Tuesday, 11 December 2007
Slowly Slowly Catchy Monkey
From the BBC News Website-
"Internet retailers are flourishing UK shoppers will spend a collective £370m on purchases through the Internet on Monday, the highest ever daily amount spent online, a study estimates."
There will be an estimated £17.2 Billion, yes £17.2Billion spent online during the last 3 months.If you didn't take advantage of this years record breaking spend on the Internet start planning now for next year. Slowly slowly catchy monkey, as a wise man once said.
Think about things like email marketing, start creating your database now - by the time next September comes (which is when you should be primed and ready for the Christmas rush) you will have a decent sized database to market your Christmas offers to.
Get your search engine optimisation plan in place, you don't get to the top of search engines over night but you now have almost a year to get there, use the time wisely by getting links to your site and updating your content.
Promote your website in whatever way you can, business cards, flyer's, press ads - any form of offline marketing should include your website address.
Keep an eye on this page and I will keep posting tips on what you need to do, for may retailers Christmas is the most important time of the year, the same is true for online retailers. Good luck and hopefully next Christmas will be a great success.
Monday, 3 December 2007
Tell Your Clients About Christmas Ordering
We are now in the final straight of what is for many the busiest time of the year online (in particular for those of you with ecommerce shops).
Now would be a good time to implement an email campaign to educate your clients on your final order dates if they want delivery before Christmas. This email campaign can also be used as a call to action - obviously if the clock is ticking then your email will prompt them into action.
Now would be a good time to implement an email campaign to educate your clients on your final order dates if they want delivery before Christmas. This email campaign can also be used as a call to action - obviously if the clock is ticking then your email will prompt them into action.
Sunday, 25 November 2007
Setting up Google Analytics on Your Website
Not got Google Analytics? Here is a short video showing you how to get started with this powerful website statistics packages (and it is completely FREE)
Thursday, 22 November 2007
A Little Often Goes a Long way WIth Search Engine Optimisation
When was the last time you updated or added new content to your website? Yesterday? Last week? Last Month? NEVER!
I hope it is not the later, but don't worry if it is you can change that from now.
Search Engine Optimisation Tip - Did you know that many search engines check to see when you last updated your site and use that as a gauge as to whether your site is up to date and relevant - the logic here is that a site that has been update in the last month is going to be more relevant that a site that has not been updated for over a year.
So what to do about this. Well assuming you have access to edit and add content to your website (either via FTP or through a Content Management System) you should go in an make sure that the information on your website is up to date. It is? well start adding some content - Make it a once a week habit (once a day if you can really spare the time).
There is another added bonus of doing this - over time you will be building your website so it could have potentially hundreds of pages of content. Each of these pages is an access point for someone to visit your site via a search engine - the more pages you have then potentially the more Keywords and Phrases you will be targeting - before you know it you will have hundreds, if not thousands of daily visits to your website. What you do with that traffic once it is there is up to you (I'm sure I will cover this in a post some time in the near future).
Here are my tips on what to do if your imagination is struggling to think of how to update your site with new content -
I hope it is not the later, but don't worry if it is you can change that from now.
Search Engine Optimisation Tip - Did you know that many search engines check to see when you last updated your site and use that as a gauge as to whether your site is up to date and relevant - the logic here is that a site that has been update in the last month is going to be more relevant that a site that has not been updated for over a year.
So what to do about this. Well assuming you have access to edit and add content to your website (either via FTP or through a Content Management System) you should go in an make sure that the information on your website is up to date. It is? well start adding some content - Make it a once a week habit (once a day if you can really spare the time).
There is another added bonus of doing this - over time you will be building your website so it could have potentially hundreds of pages of content. Each of these pages is an access point for someone to visit your site via a search engine - the more pages you have then potentially the more Keywords and Phrases you will be targeting - before you know it you will have hundreds, if not thousands of daily visits to your website. What you do with that traffic once it is there is up to you (I'm sure I will cover this in a post some time in the near future).
Here are my tips on what to do if your imagination is struggling to think of how to update your site with new content -
- Create an Articles Section on your website
- Think of 5 articles related to what you do and write them up (try and make the article at least 300 words long if you can).
- You now have 5 weeks worth of updates for your website.
- Keep a notepad handy, when ever you think of a new article title jot it down. You will then start to develop a list for when you can't think of what to write about.
- Keep with it. Short term you will not get much benefit from doing this - 12 months down the line, you will be amazed by the results.
Good luck
Wednesday, 7 November 2007
Free food on Offer
We will very soon be launching a new site called Independent Restaurants Newcastle which as the name may suggest is all about the promotion of Restaurants in Newcastle. The site is live now, but the big launch event will be in the next couple of months.
The site is part of a marketing strategy to promote the diverse range of restaurants in Newcastle that do not form part of a national or international chain.
Anyway, enough of that preamble HOW ABOUT THAT FREE MEAL? The site is due to offically launch early in 2008 and as part of the launch many of the restaurants are going to be offering discounts, buy one get one free offers an the like (thats your free meal by the way, you didn't expect it to be totally free did you?). If you sign up to the enewsletter you will be sent this voucher booklet straight to your inbox as soon as it is ready!
To get the booklet go to the Independent Restaurants Newcastle website and sign up for the offer at the bottom left of the page.
This is a no strings attached offer, all you have to do is sign up to the Independent Restaurants Newcastle Newsletter - you will regually recieve other restaurant offers after that as well.
The site is part of a marketing strategy to promote the diverse range of restaurants in Newcastle that do not form part of a national or international chain.
Anyway, enough of that preamble HOW ABOUT THAT FREE MEAL? The site is due to offically launch early in 2008 and as part of the launch many of the restaurants are going to be offering discounts, buy one get one free offers an the like (thats your free meal by the way, you didn't expect it to be totally free did you?). If you sign up to the enewsletter you will be sent this voucher booklet straight to your inbox as soon as it is ready!
To get the booklet go to the Independent Restaurants Newcastle website and sign up for the offer at the bottom left of the page.
This is a no strings attached offer, all you have to do is sign up to the Independent Restaurants Newcastle Newsletter - you will regually recieve other restaurant offers after that as well.
Monday, 5 November 2007
Crank up you Adwords Campaign NOW
It's been a while since my last post but I thought I best get back online and tell you about what you should be doing now to get the most from your ecommerce store in the run up to Christmas.
Like any shop Christmas can be one of the most important times of the year, often contributing to a large amount of the annual turnover of a company. If you were running a shop you would want to be dragging people through the door when they have the money in there pocket and the intent to spend it. Well it is exactly the same with your ecommerce store.
It could be worth ploughing a lot more money into your Google Adwords budget to get those buyers onto your website. As long as you are measuring the cost per sale correctly you are likely to see this figure go down - which means your Google Adwords campaigns are running much more effectively. Assuming you are making a profit with these sales (and lets face it if you are not then Google Adwords may not be for you) then spend more money, up your daily budget. After all Christmas only comes once a year.
Good luck.
Like any shop Christmas can be one of the most important times of the year, often contributing to a large amount of the annual turnover of a company. If you were running a shop you would want to be dragging people through the door when they have the money in there pocket and the intent to spend it. Well it is exactly the same with your ecommerce store.
It could be worth ploughing a lot more money into your Google Adwords budget to get those buyers onto your website. As long as you are measuring the cost per sale correctly you are likely to see this figure go down - which means your Google Adwords campaigns are running much more effectively. Assuming you are making a profit with these sales (and lets face it if you are not then Google Adwords may not be for you) then spend more money, up your daily budget. After all Christmas only comes once a year.
Good luck.
Friday, 5 October 2007
7 Top Tips To Choosing the Right Web Development Company For Your Business.
Gone are the days when Internet Marketing was a tool that only those with a large budget or great technical expertise could actually make use of on a day to day basis. These days most businesses of all sizes and backgrounds recognise the important part that online marketing and web development can play in promoting and expanding their enterprise.
Baring all of this in mind, I’ve put together ‘Mancala’s 7 top tips’ when choosing a Web Development Company:
1. The first thing to think about is what does your website need to achieve to expand your business. This is important as many businesses can end up spending money on unnecessary features which may not directly be beneficial to them. It is important that you have a clear idea of what you would like your website to accomplish early on, as the greater the functionality, the more research and work will be involved which will inevitably push up you costs.
2. Even if this is your first foray in to online marketing check your developer credentials. It is important that you and your development partner should be able to communicate easily and that you feel you can trust them to deliver the best possible solution within your budget. By researching other clients the developer has worked for you can begin to build up a picture of how they work.
3. When it comes to reading through the developer’s proposals it is important to look carefully at exactly what is being offered. Developers will base their proposal on not just what you have discussed initially but also on what they feel they can offer you, which may include extra features and functions. By weighing up the practicality of how these will directly affect your business, you will find yourself in a better position to make an informed decision which isn’t just based on the cheapest/most expensive option.
4. Although not everyone can be an expert, it wouldn’t hurt to be armed with a bit of information regarding web development best practise. These include any legislation which may affect your business, including the DDA (Disabilities Discrimination Act) and The Companies Act. It’s also important to have an awareness of Search Engine Optimisation as having a great website is all very well but if it isn’t visible to search engines then it is unlikely to gain decent exposure. By making sure your potential development company are not only aware of these issues but can also elaborate on them you’ll know that you’re in experienced hands.
5. Getting your website off the ground and gaining a good spot in the search engines is all very well, but it is worth thinking about the future and how your needs are likely to change in the coming 2-3 years. It is important that your web developer will be equipped to offer you a good upgrade on your site, or a whole new system if needs be without compromising your SEO and putting your web presence back to the start. It may seem a long way off, but by discussing these issues now, you’ll get a greater idea of if you will be able to work with the development company long term.
6. Once your website is launched it is important you know exactly what it is you can expect from your web partner in terms of support and maintenance. For example will they provide support in terms of written user guides, through phone training, or be on standby should you need any extra advice or training? By setting out the details of a long term support plan you know exactly where you stand.
7. Finally, although it may seem obvious it is important that not only do your web developers have a good understanding of your business needs but also that they are compatible on a personal level too. Web development can be an involved business and it is important that you feel you can rely upon your supplier to deliver the best possible solution for your company.
For further information on this, Email Marketing, Search Engine Optimisation, Adwords Campaigns and other new media please visit http://www.webbeads.co.uk/
Baring all of this in mind, I’ve put together ‘Mancala’s 7 top tips’ when choosing a Web Development Company:
1. The first thing to think about is what does your website need to achieve to expand your business. This is important as many businesses can end up spending money on unnecessary features which may not directly be beneficial to them. It is important that you have a clear idea of what you would like your website to accomplish early on, as the greater the functionality, the more research and work will be involved which will inevitably push up you costs.
2. Even if this is your first foray in to online marketing check your developer credentials. It is important that you and your development partner should be able to communicate easily and that you feel you can trust them to deliver the best possible solution within your budget. By researching other clients the developer has worked for you can begin to build up a picture of how they work.
3. When it comes to reading through the developer’s proposals it is important to look carefully at exactly what is being offered. Developers will base their proposal on not just what you have discussed initially but also on what they feel they can offer you, which may include extra features and functions. By weighing up the practicality of how these will directly affect your business, you will find yourself in a better position to make an informed decision which isn’t just based on the cheapest/most expensive option.
4. Although not everyone can be an expert, it wouldn’t hurt to be armed with a bit of information regarding web development best practise. These include any legislation which may affect your business, including the DDA (Disabilities Discrimination Act) and The Companies Act. It’s also important to have an awareness of Search Engine Optimisation as having a great website is all very well but if it isn’t visible to search engines then it is unlikely to gain decent exposure. By making sure your potential development company are not only aware of these issues but can also elaborate on them you’ll know that you’re in experienced hands.
5. Getting your website off the ground and gaining a good spot in the search engines is all very well, but it is worth thinking about the future and how your needs are likely to change in the coming 2-3 years. It is important that your web developer will be equipped to offer you a good upgrade on your site, or a whole new system if needs be without compromising your SEO and putting your web presence back to the start. It may seem a long way off, but by discussing these issues now, you’ll get a greater idea of if you will be able to work with the development company long term.
6. Once your website is launched it is important you know exactly what it is you can expect from your web partner in terms of support and maintenance. For example will they provide support in terms of written user guides, through phone training, or be on standby should you need any extra advice or training? By setting out the details of a long term support plan you know exactly where you stand.
7. Finally, although it may seem obvious it is important that not only do your web developers have a good understanding of your business needs but also that they are compatible on a personal level too. Web development can be an involved business and it is important that you feel you can rely upon your supplier to deliver the best possible solution for your company.
For further information on this, Email Marketing, Search Engine Optimisation, Adwords Campaigns and other new media please visit http://www.webbeads.co.uk/
Wednesday, 26 September 2007
Hit’s Versus Visitors – What Are Your Webstats Really Telling You About Your Website?
One of the most common queries I come up against time and time again from my clients is the confusion surrounding the difference between visitors and hits on sites. It’s a common misconception that is used to great effect in marketing and PR to dazzle target audiences with mid boggling statistics on the huge amount of hits a newly launched sites have received during its first month.
Working in the SEO (Search Engine Optimisation) and New Media field as a whole for many years, this has long been a bug bare of mine and I hope to dismiss some of the myths surrounding it in the hope of educating consumers when deciphering their own webstats in the future.
First of all, Website owners should be most concerned with Visitors whom account for individual activity on a site. The difference between a Visitor and a hit is that a hit is created every time an action on a webpage is recorded or a page is loaded up.
For example logo’s, images, files, and graphics loaded as HTML, CSS and Java Script all create a hit when the page is loaded. This means that massive scores and counts can be created merely by one visitor navigating their way around the website depending on the amount of content on each page providing unrealistic totals.
It is also worth baring in mind that page counters are similarly misleading, as quite often they are set up to count page views, not unique visitors. Page counters are also susceptible manipulation, adding a new count every time the page is refreshed allowing webmasters to creative massive distortion in terms of actual recorded activity simply by continuously refreshing their site.
So there we have it, I hope that my mini rant about the ambiguous manner in which Webstats can be presented has helped to dispel some of the myths surrounding this issue. So next time you come across a press release boasting of hits instead of visitors you’ll know the score!
For further information on this, Email Marketing, SEO, Adword Campaigns and other new media please visit http://www.webbeads.co.uk/
Working in the SEO (Search Engine Optimisation) and New Media field as a whole for many years, this has long been a bug bare of mine and I hope to dismiss some of the myths surrounding it in the hope of educating consumers when deciphering their own webstats in the future.
First of all, Website owners should be most concerned with Visitors whom account for individual activity on a site. The difference between a Visitor and a hit is that a hit is created every time an action on a webpage is recorded or a page is loaded up.
For example logo’s, images, files, and graphics loaded as HTML, CSS and Java Script all create a hit when the page is loaded. This means that massive scores and counts can be created merely by one visitor navigating their way around the website depending on the amount of content on each page providing unrealistic totals.
It is also worth baring in mind that page counters are similarly misleading, as quite often they are set up to count page views, not unique visitors. Page counters are also susceptible manipulation, adding a new count every time the page is refreshed allowing webmasters to creative massive distortion in terms of actual recorded activity simply by continuously refreshing their site.
So there we have it, I hope that my mini rant about the ambiguous manner in which Webstats can be presented has helped to dispel some of the myths surrounding this issue. So next time you come across a press release boasting of hits instead of visitors you’ll know the score!
For further information on this, Email Marketing, SEO, Adword Campaigns and other new media please visit http://www.webbeads.co.uk/
Wednesday, 19 September 2007
Ecommerce Tips for Christmas 2007!... Already
Although most of us have only just unpacked from our Summer Holidays the retail year marches relentlessly on, as I discovered to my horror in my local supermarket over the weekend. Keen to stay ahead of their competitors, giant retailers are unabashed at panicking their customers in to preparing for Christmas with the ever expanding array of seasonal foods and gifts available from September onwards.
Despite the palpitations it evokes in most of us it does bring home the importance of preparation for this period and it couldn't be more important to retailers this year as research shows that in the UK alone consumers will spend over £10 billion pounds in the run up to the festive season.
As a web design and development company Mancala Technology have begun to contact our Ecommerce clients with the following 7 top tips to ensure that we all receive a little Christmas cheer this year:
1) Planning is everything.
Take a tip from the high street and get organised early. Give your business or web development supplier enough time to produce timely and effective marketing campaigns on your behalf. This includes making sure your online marketing is in place, now is the time to make sure your Adwords Campaign is up and running and optimised to get the best return on investment (ROI),
2) Relevant Design.
Take the edge off the wide spread panic which Christmas normally induces by developing a seasonal motif that works along side your branding and creative copy but highlights the coming period.
3) Target your Homepage.
Your Homepage is the first port of call for most online shoppers so gearing it towards a creative and hassle-free shopping experience will seriously boost your traffic. Think carefully about your use of copy, the availability of useful information, and don't forget to ‘get creative' by providing quick solutions to finding the right gift. This may include the option to shop by budget, product or recipient for example. We truly believe that by providing a clear route around your site and providing ideas, will reduce your bounce rate.
4) Delivery.
This is always a bit of a hot potato with retailers. Eager to push ahead with proactive marketing, the logistics of delivering your product or service can often be neglected. By making sure you reconcile your stock, man power and realistic delivery times and dates, you should avoid the usual pitfalls. Remember that communication is the key and a concise explanation of your delivery policy from your Homepage (see top tip no. 3) should keep everyone in on the loop.
5) Email Marketing.
By drip feeding your customers with a well planned email campaign about the products and solutions you can provide for the coming Christmas you should create awareness with your customers and hopefully begin to reap Christmas related profits sooner rather than later.
6) Packaging
If, like me, you're a sucker for pretty packaging then you'll know how irresistible the option to spend a little extra to put the finishing touches on a great gift and be. It's an easy opportunity to generate extra revenue and also offers your customers a more complete service which they are more likely to re-use. However, remember the importance of planning to avoid becoming bogged down in the detail however pretty it may look!
7) Monitoring.
Finally, make all of the marketing tools you've used and developed over the Christmas period work for you throughout the year. By measuring your website traffic, sales, feedback, performance and statistics you can learn more about your customers shopping habits and how your service can be developed in the coming year.
We hope that these top tips help to take the edge off the Christmas madness, further advice can be found at our website http://www.webbeads.co.uk/
Despite the palpitations it evokes in most of us it does bring home the importance of preparation for this period and it couldn't be more important to retailers this year as research shows that in the UK alone consumers will spend over £10 billion pounds in the run up to the festive season.
As a web design and development company Mancala Technology have begun to contact our Ecommerce clients with the following 7 top tips to ensure that we all receive a little Christmas cheer this year:
1) Planning is everything.
Take a tip from the high street and get organised early. Give your business or web development supplier enough time to produce timely and effective marketing campaigns on your behalf. This includes making sure your online marketing is in place, now is the time to make sure your Adwords Campaign is up and running and optimised to get the best return on investment (ROI),
2) Relevant Design.
Take the edge off the wide spread panic which Christmas normally induces by developing a seasonal motif that works along side your branding and creative copy but highlights the coming period.
3) Target your Homepage.
Your Homepage is the first port of call for most online shoppers so gearing it towards a creative and hassle-free shopping experience will seriously boost your traffic. Think carefully about your use of copy, the availability of useful information, and don't forget to ‘get creative' by providing quick solutions to finding the right gift. This may include the option to shop by budget, product or recipient for example. We truly believe that by providing a clear route around your site and providing ideas, will reduce your bounce rate.
4) Delivery.
This is always a bit of a hot potato with retailers. Eager to push ahead with proactive marketing, the logistics of delivering your product or service can often be neglected. By making sure you reconcile your stock, man power and realistic delivery times and dates, you should avoid the usual pitfalls. Remember that communication is the key and a concise explanation of your delivery policy from your Homepage (see top tip no. 3) should keep everyone in on the loop.
5) Email Marketing.
By drip feeding your customers with a well planned email campaign about the products and solutions you can provide for the coming Christmas you should create awareness with your customers and hopefully begin to reap Christmas related profits sooner rather than later.
6) Packaging
If, like me, you're a sucker for pretty packaging then you'll know how irresistible the option to spend a little extra to put the finishing touches on a great gift and be. It's an easy opportunity to generate extra revenue and also offers your customers a more complete service which they are more likely to re-use. However, remember the importance of planning to avoid becoming bogged down in the detail however pretty it may look!
7) Monitoring.
Finally, make all of the marketing tools you've used and developed over the Christmas period work for you throughout the year. By measuring your website traffic, sales, feedback, performance and statistics you can learn more about your customers shopping habits and how your service can be developed in the coming year.
We hope that these top tips help to take the edge off the Christmas madness, further advice can be found at our website http://www.webbeads.co.uk/
Tuesday, 11 September 2007
Don't forget to Email your Client List
It is easy to forget that you have a list of clients who have bought your services/ products before. Don't forget to get in touch with them. Assuming you have done a good job they are more than likely to buy from you again - and it is a lot easier than trying to find new clients.
Make sure you make the effort to send an email out to them. See what happens
Email Marketing Newcastle
Make sure you make the effort to send an email out to them. See what happens
Email Marketing Newcastle
Christmas is coming! Well not quite but it is time to start thinking about it
A reminder popped up in my calender today telling me to start my campaigns for Christmas. 'Its only September', I thought, 'Fenwicks haven't even started to clean there windows for there Christmas Display'. However I new my reminder was correct as Christmas does have a habit of creeping up.
This year I will be telling all my ecommerce clients to check their AdWords campaigns to ensure they are allocating the correct budget and are testing the campaigns so they are getting a maximum return on investment (ROI).
It is amazing how well AdWords campaigns perform at any time of year, but during the Christmas season it is the only sure way to get traffic to your website. There is another reason why you should be spending time now on getting this right - AdWords and the keywords you choose are ranked based on how much you want to pay per click (PPC) and also the 'quality' of you advert - if your advert has a high click through rate then it is likely that it will appear higher in the list of adverts. The higher it appears the more likely you will get someone clicking on it - so if you get started on your AdWords campaign now then come the crucial months of November and December you will (hopefully) have good quality ads showing high on the left hand side of the page.
I love Adwords. I really do believe it has been a revolution in marketing (not just online, any form of marketing). Of course if you are not sure what to do about getting your site promoted using adwords then get in touch.
This year I will be telling all my ecommerce clients to check their AdWords campaigns to ensure they are allocating the correct budget and are testing the campaigns so they are getting a maximum return on investment (ROI).
It is amazing how well AdWords campaigns perform at any time of year, but during the Christmas season it is the only sure way to get traffic to your website. There is another reason why you should be spending time now on getting this right - AdWords and the keywords you choose are ranked based on how much you want to pay per click (PPC) and also the 'quality' of you advert - if your advert has a high click through rate then it is likely that it will appear higher in the list of adverts. The higher it appears the more likely you will get someone clicking on it - so if you get started on your AdWords campaign now then come the crucial months of November and December you will (hopefully) have good quality ads showing high on the left hand side of the page.
I love Adwords. I really do believe it has been a revolution in marketing (not just online, any form of marketing). Of course if you are not sure what to do about getting your site promoted using adwords then get in touch.
Friday, 7 September 2007
Welcome to Online Marketing for SMEs
Hi my name is Deryck, and welcome to my first post on Online Marketing for SMEs. I have been working in IT for 18 years, the last 8 of those years I have been involved with business large and small promoting them online. Currently I run Newcastle Based Web Design and Online Marketing Agency Mancala Technology Limited.
I decided to start this blog because I often come across ideas and suggestions that will help businesses like yours get a competitive advantage in the world of online marketing.
What is online marketing?
Online marketing covers a whole range of functions - I will list a few, but this is not an exhaustive list.
I decided to start this blog because I often come across ideas and suggestions that will help businesses like yours get a competitive advantage in the world of online marketing.
What is online marketing?
Online marketing covers a whole range of functions - I will list a few, but this is not an exhaustive list.
- Search Engine Optimisation (SEO), the ability to get your site listed high is search engines such as Google, Yahoo, MSN (to name but a few). As someone once told me, getting to the top of Google does not happen by accident. By implementing a good SEO strategy over time you will see your site climb the rankings.
- Google AdWords Campaigns, or Pay Per Click (PPC). PPC campaigns allow you to target the customers who are looking for you! Think about that for a minute. You only target people who are interested in what you have to sell at the moment thet are thinking about it - what other form of advertising lets you do that? I had a client come into my office yesterday who had tried all forms of offline advertising, back of newspaper, specialist magazines etc - he also tried Google AdWords and now he is scrapping all other forms of advertising. Why? Because the ROI from Google AdWords was streets ahead of any other marketing he did. I, of course am a compete convert to AdWords and I am now an Accredited Google Advertising Professional.
- Email Marketing, how often are you getting in touch with your clients and prospects via email? for most SME's it is not often enough. The best chance of future work and product sales are through people who have bought from you before.
There are two types of email marketing that could benefit your business - Broadcast Emails, where you send all or a specific group of people an email containing an offer or any enticement. And then there are Auto Responders - these are great and I will be covering these a lot over time - basically an auto responder will allow you to set up a sequence of emails to go out over time. The recipient will receive these emails dependent on when you started sending to them.
That is the start of what I will be covering. I will try and get a post up every week, if not more often and I will be sharing my experiences which will hopefully in turn help you.
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