Christmas is coming! Well not quite but it is time to start thinking about it

A reminder popped up in my calender today telling me to start my campaigns for Christmas. 'Its only September', I thought, 'Fenwicks haven't even started to clean there windows for there Christmas Display'. However I new my reminder was correct as Christmas does have a habit of creeping up.

This year I will be telling all my ecommerce clients to check their AdWords campaigns to ensure they are allocating the correct budget and are testing the campaigns so they are getting a maximum return on investment (ROI).

It is amazing how well AdWords campaigns perform at any time of year, but during the Christmas season it is the only sure way to get traffic to your website. There is another reason why you should be spending time now on getting this right - AdWords and the keywords you choose are ranked based on how much you want to pay per click (PPC) and also the 'quality' of you advert - if your advert has a high click through rate then it is likely that it will appear higher in the list of adverts. The higher it appears the more likely you will get someone clicking on it - so if you get started on your AdWords campaign now then come the crucial months of November and December you will (hopefully) have good quality ads showing high on the left hand side of the page.

I love Adwords. I really do believe it has been a revolution in marketing (not just online, any form of marketing). Of course if you are not sure what to do about getting your site promoted using adwords then get in touch.