Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts
Saturday, 24 October 2009
We are Moving to a New URL
From today our online marketing blog has merged with Mancala Today. From now on you can find us at http://www.mancalatoday.co.uk
Tuesday, 16 June 2009
Relaunch of ecommerce store to buy your PA Systems from
The New PA Super Centre website has now been launched. The new website builds on the success of the old website and has improved the experience for the website visitor greatly.
Built for Suffolk based PA Super Centre who are part of Gofer Ltd, the new site allows users to compare products as well as create customer accounts and get much more detailed information on the products. The new website will be backed with a Pay Per Click advertising campaign as well as using email and search engine optimisation to attract new, relevant visitors.
Please take a look at www.pasupercentre.co.uk.
PAsupercentre is one of the UK's leading suppliers of PA Systems and Sound Equipment. Gofer are a leading supplier of sound equipment and cabling to major UK venues and festivals including Glastonbury, Tea in the Park as well as live bands. The website has been built using Magneto Commerce by Newcastle SEO and Internet Marketing agency Mancala
Monday, 23 March 2009
Updating the content on your website
One of the most effective ways I find to maintain high positions in search engines is to make sure that you do the following
- Regularly update the content of your website - search engines periodically visit your website and look at the content on it. If your website has changed since the last time it visited it will see that you have 'current' website which is likely to rank better than your competition that is not as well update.
- Try and add a new page every week (at least). As your website grows you will increase your opportunity to target search phrases.
Wednesday, 11 March 2009
New Magazine Subscription Review Site
If you are looking for somewhere to get honest reviews on magazine subscriptions then you should look no further than www.buymagazines.co.uk.
The site is aimed at those who are looking to purchase a magazine subscription but want to know a bit more about other peoples experiences when ordering via the internet.
Visitors are encouraged to post comments and rate the magazine.
Check it out at www.buymagazines.co.uk
The site is aimed at those who are looking to purchase a magazine subscription but want to know a bit more about other peoples experiences when ordering via the internet.
Visitors are encouraged to post comments and rate the magazine.
Check it out at www.buymagazines.co.uk
Monday, 23 February 2009
New Blog Launched
Mancala has launched a new blog. Mancala Today is the official blog of Mancala - Newcastle based SEO company.
The blog will give advice, background and general chit chat about Mancala, its staff and what is happening in the world of Internet Marketing.
Please feel free to check out the blog today.
Mancala Today
The blog will give advice, background and general chit chat about Mancala, its staff and what is happening in the world of Internet Marketing.
Please feel free to check out the blog today.
Mancala Today
Monday, 16 February 2009
Google, Yahoo and Microsoft colabarate to launch the Canonical Tag
So what is a Canonical Tag?
A big problem with large website is the amount of duplicate content caused by the same page being displayed but with different URLs. This is a problem we at Mancala have already gotten around by rewriting out URLs to be search engine friendly - but the Canonical Tag reinforces this even more.
How does it work? basically a tag is included in the code of your web page to tell the search engines what the definitive URL is for this page. That is then the page that should appear in the search engine results.
So what? Well it means that in the future the results you get from searching should contain less duplicate information from the same website and so you should get to the content you want easier.
Simple.
A big problem with large website is the amount of duplicate content caused by the same page being displayed but with different URLs. This is a problem we at Mancala have already gotten around by rewriting out URLs to be search engine friendly - but the Canonical Tag reinforces this even more.
How does it work? basically a tag is included in the code of your web page to tell the search engines what the definitive URL is for this page. That is then the page that should appear in the search engine results.
So what? Well it means that in the future the results you get from searching should contain less duplicate information from the same website and so you should get to the content you want easier.
Simple.
Tuesday, 21 October 2008
Search Engine Optimisation - SEO Newcastle
Here at Mancala we don't just specialist in SEO in Newcastle. Of course SEO is a big part of Internet Marketing, but don't be fooled that it is everything to do with Internet Marketing.
Ask yourself this - if I drive a lot of traffic to my website is that enough? Well I will help you out if you are struggling to answer this. NO if is definately not enough. Have a think about how you are going to convert these extra visitors to leads or sales - most website are bad to woeful at doing this.
Download my podcast on Internet Marketing where I give some real tips on how you can generate leads from visitors.
Ask yourself this - if I drive a lot of traffic to my website is that enough? Well I will help you out if you are struggling to answer this. NO if is definately not enough. Have a think about how you are going to convert these extra visitors to leads or sales - most website are bad to woeful at doing this.
Download my podcast on Internet Marketing where I give some real tips on how you can generate leads from visitors.
Wednesday, 1 October 2008
Next Internet Marketing Seminar Date Release
The next internet marketing seminar date has been announce. Put this date in your diary
Thursday 23rd October at Blackswan Court, Westgate Road, Newcastle.
The seminar covers everything you need to know to get started with your businesses internet marketing strategy and includes hand outs and online resources.
It will be time and money well spent.... and we Guarentee that with a money back offer - if you don't think your business will benefit from the tools and tactics described in the seminar we will give you your money back... simple as that.
Book today by visiting our website: http://www.mancala.co.uk/seminars.mspx
Thursday 23rd October at Blackswan Court, Westgate Road, Newcastle.
The seminar covers everything you need to know to get started with your businesses internet marketing strategy and includes hand outs and online resources.
It will be time and money well spent.... and we Guarentee that with a money back offer - if you don't think your business will benefit from the tools and tactics described in the seminar we will give you your money back... simple as that.
Book today by visiting our website: http://www.mancala.co.uk/seminars.mspx
Monday, 22 September 2008
Internet Marketing and the Credit Crunch - what to do, what to do
When the going gets tough make sure you spend your marketing budget right!!
I was reading about how businesses are tackling the fear of recession a few days ago. Of course now is a really good time for a lot of businesses to roll out the excuses for not doing well, business is drying up - customers are not spending - generally bad times ahead!! I don't happen to agree and there a lot of businesses out there who are approaching this time of difficulty with a very upbeat and positive attitude.
In the early nineties when the last recession hit us one of the first budgets many companies would cut would be the marketing budget - of course this made things worse, not only were customers leaving (going bust or tightening their belts) but there was also no process to attract new customers. This was insane in my opinion - but I can't blame them.
Now some businesses will want to do the same, but I would urge them not to. The trick to marketing is having a budget and spending it wisely. So I would suggest the following
1. Monitor every advert/ piece of marketing to find out how much businesses it brings you - if you are unsure if something is working i.e an advert in a newspaper, then stop it - chances are it is not working and until you are sure it is you should not be wasting your money.
2. If something is working, replicate it.
3. Start off small and test if something is going to work. Don't commit a huge budget to something that you have not proved will work for your business. You should always be prepared that you may lose the money you spend, so only spend what you can afford to lose.
4. For the ultimate in traceability do most of your marketing via the Internet using Pay Per Click, email marketing or Search Engine Marketing (SEO)
I strongly endorse marketing on the Internet, it is proven to be the most effective form of advertising EVER. If you want to find out more why not attend one of my Internet Marketing seminars which will give you the lowdown on how you can make Internet Marketing work for your business.
I was reading about how businesses are tackling the fear of recession a few days ago. Of course now is a really good time for a lot of businesses to roll out the excuses for not doing well, business is drying up - customers are not spending - generally bad times ahead!! I don't happen to agree and there a lot of businesses out there who are approaching this time of difficulty with a very upbeat and positive attitude.
In the early nineties when the last recession hit us one of the first budgets many companies would cut would be the marketing budget - of course this made things worse, not only were customers leaving (going bust or tightening their belts) but there was also no process to attract new customers. This was insane in my opinion - but I can't blame them.
Now some businesses will want to do the same, but I would urge them not to. The trick to marketing is having a budget and spending it wisely. So I would suggest the following
1. Monitor every advert/ piece of marketing to find out how much businesses it brings you - if you are unsure if something is working i.e an advert in a newspaper, then stop it - chances are it is not working and until you are sure it is you should not be wasting your money.
2. If something is working, replicate it.
3. Start off small and test if something is going to work. Don't commit a huge budget to something that you have not proved will work for your business. You should always be prepared that you may lose the money you spend, so only spend what you can afford to lose.
4. For the ultimate in traceability do most of your marketing via the Internet using Pay Per Click, email marketing or Search Engine Marketing (SEO)
I strongly endorse marketing on the Internet, it is proven to be the most effective form of advertising EVER. If you want to find out more why not attend one of my Internet Marketing seminars which will give you the lowdown on how you can make Internet Marketing work for your business.
Tuesday, 12 August 2008
Internet Marketing Seminar - New Date Announced
The next date for our highly popular Internet Marketing Seminar - Internet Marketing for Business - has just been announced. This time we will be running it from our own new offices on the Westgate road.
The seminar covers the simple yet effective methods you can implement (without the need of some technical wizard).
Please come and join us on the 25th September at 2pm for a 3 hour seminar that will change how you promote your business on the internet. We even offer a money back guarantee!!
Visit our website for more information - Marketing on the Internet
If you are unsure what the seminar is about, listen to our podcast. You can find this by going to www.mancala.co.uk/podcast
The seminar covers the simple yet effective methods you can implement (without the need of some technical wizard).
Please come and join us on the 25th September at 2pm for a 3 hour seminar that will change how you promote your business on the internet. We even offer a money back guarantee!!
Visit our website for more information - Marketing on the Internet
If you are unsure what the seminar is about, listen to our podcast. You can find this by going to www.mancala.co.uk/podcast
Monday, 28 July 2008
Good News if you Trade Online - The Internet is completely bucking the Credit Crunch
It's a great time to be an online trader. The Internet is fast becoming the first port of call for shoppers with sales up 38% on the same period last year.... that's incredible when you consider that high street sales were down 3.9% in June. (Read the Sundays Times Article )
Many organisations are now investing heavily in Internet marketing to ensure that they beat the credit crunch - and who can blame them, year on year Internet sales have massively grown by almost double each year - it is expected that 50% of all sales will be carried out online by 2011.
Of course this isn't just happening in the retail sector, the service sector needs to make sure it is keeping up. In my experience most people do not use telephone directories to find a business, be it a plumber, electrician, accountant or lawyer - their first port of call is to do a search on the Internet. If your website is not figuring near the top of those searches then you are not going to generate any business from the web - and with all that extra money being spent you are missing out.
That is where a great internet marketing strategy comes in - imagine how much more successful your business would be if you coud -
Many organisations are now investing heavily in Internet marketing to ensure that they beat the credit crunch - and who can blame them, year on year Internet sales have massively grown by almost double each year - it is expected that 50% of all sales will be carried out online by 2011.
Of course this isn't just happening in the retail sector, the service sector needs to make sure it is keeping up. In my experience most people do not use telephone directories to find a business, be it a plumber, electrician, accountant or lawyer - their first port of call is to do a search on the Internet. If your website is not figuring near the top of those searches then you are not going to generate any business from the web - and with all that extra money being spent you are missing out.
That is where a great internet marketing strategy comes in - imagine how much more successful your business would be if you coud -
- Drive more traffic to your website
- Convert that traffic into leads for your sales staff to follow up
- Be able to continually marketing to those leads until they turn into a sale
Are you doing that at the moment with your website?
Consider your website as an additional sales person, and invest in some Internet marketing .
I have created a podcast on the basics of Internet marketing . Download it and listen to see what you could be doing.
If you are interested in my next Internet marketing seminar then visit www.marketingontheinternet.co.uk to find out about the next session.
Don't be satisfied with just beating the Credit crunch, you could actually improve your business!!
Friday, 13 June 2008
What are the implications of using Brand names in your Google Adwords?
Published with the kind Permission of Matthew Rippon, Property Lawyer with BHP Law Newcastle.
As Published in the NEBusiness Blog - 12th June2008
"EIGHT years or so ago a refreshingly clean search interface developed by Larry Page and Sergey Bryn overtook the likes of Yahoo! and MSN to become the web’s most popular search engine.
At the time, many asked how the site was ever going to make any money. As Google powers forward, it makes you wonder whether those commentators were living in a parallel universe.
Of course, hindsight is a wonderful thing. It’s doubtful that even Page and Bryn perceived then that Google would, within a decade, become one of the world’s wealthiest and most powerful companies. But if information is what powers the world economy, then Google must be the 21st Century’s Standard Oil.
In 2006, Google’s advertising revenues in the UK overtook Channel 4. Late last year, it reached a par with ITV.
Although Google has a diverse product range these days, it is still the AdWords service on the search engine that provides its most significant revenue stream.
For the uninitiated, AdWords are the little text adverts that pop up to the right of your search results. Containing a short title (25 characters), two lines of description (each 35 characters) and link to another website, they are triggered by your search query.
Such a powerful tool can be used in very damaging ways of course, which is why Google operates a procedure through which trade- mark owners can complain to Google about the unauthorised use of trade marks in AdWord advertisements. Google investigates and usually suspends the advertisement in question. The trade- mark term in dispute is also then blocked from further use in AdWords for the future.
If you’re looking to start using AdWords, you might want to use a competitor’s trademark term in the text of your advertisement. For example, if you enter the term ‘Waterstone’s’, an AdWord advert for WHSmith pops up.
Google still processes complaints relating to the use of trademarks in third party AdWord text, but since April, it no longer accepts complaints about keywords. And keywords that were previously the subject of a successful complaint will be unblocked.This has caused fury amongst some big retailers.
Teletext has threatened other travel agents with litigation if it finds its name used as a keyword. And a consortium of brandowners including Arcadia are thought to have discussed whether any action may be taken against Google.
It’s a murky area. To be an infringement, the trademark in question must be used “as a sign”.
Those brand owners would have to establish first that an infringement had occurred and this would mean convincing the courts that the keywords in question were a sign even though they didn’t appear in the adverts themselves.
The problem is that there hasn’t been much litigation on this subject. Of course, the mere existence of Google’s previous policy didn’t prevent the brandowners from litigating this issue before. They just chose not to, preferring the quicker and cheaper results generated by going direct to Google. So they have been hoisted by their own petard.
At times like this, I like to come back to the core function of a trade- mark – that it should act as a guarantee to the consumer of the trade origin of the goods or services to which it is applied. If you lived in London and wanted to buy electronics, you might head to Tottenham Court Road where you’d see all the biggest names side by side. I wonder whether WHSmith’s advert next to the search results for Waterstone’s is really so different?"
As Published in the NEBusiness Blog - 12th June2008
"EIGHT years or so ago a refreshingly clean search interface developed by Larry Page and Sergey Bryn overtook the likes of Yahoo! and MSN to become the web’s most popular search engine.
At the time, many asked how the site was ever going to make any money. As Google powers forward, it makes you wonder whether those commentators were living in a parallel universe.
Of course, hindsight is a wonderful thing. It’s doubtful that even Page and Bryn perceived then that Google would, within a decade, become one of the world’s wealthiest and most powerful companies. But if information is what powers the world economy, then Google must be the 21st Century’s Standard Oil.
In 2006, Google’s advertising revenues in the UK overtook Channel 4. Late last year, it reached a par with ITV.
Although Google has a diverse product range these days, it is still the AdWords service on the search engine that provides its most significant revenue stream.
For the uninitiated, AdWords are the little text adverts that pop up to the right of your search results. Containing a short title (25 characters), two lines of description (each 35 characters) and link to another website, they are triggered by your search query.
Such a powerful tool can be used in very damaging ways of course, which is why Google operates a procedure through which trade- mark owners can complain to Google about the unauthorised use of trade marks in AdWord advertisements. Google investigates and usually suspends the advertisement in question. The trade- mark term in dispute is also then blocked from further use in AdWords for the future.
If you’re looking to start using AdWords, you might want to use a competitor’s trademark term in the text of your advertisement. For example, if you enter the term ‘Waterstone’s’, an AdWord advert for WHSmith pops up.
Google still processes complaints relating to the use of trademarks in third party AdWord text, but since April, it no longer accepts complaints about keywords. And keywords that were previously the subject of a successful complaint will be unblocked.This has caused fury amongst some big retailers.
Teletext has threatened other travel agents with litigation if it finds its name used as a keyword. And a consortium of brandowners including Arcadia are thought to have discussed whether any action may be taken against Google.
It’s a murky area. To be an infringement, the trademark in question must be used “as a sign”.
Those brand owners would have to establish first that an infringement had occurred and this would mean convincing the courts that the keywords in question were a sign even though they didn’t appear in the adverts themselves.
The problem is that there hasn’t been much litigation on this subject. Of course, the mere existence of Google’s previous policy didn’t prevent the brandowners from litigating this issue before. They just chose not to, preferring the quicker and cheaper results generated by going direct to Google. So they have been hoisted by their own petard.
At times like this, I like to come back to the core function of a trade- mark – that it should act as a guarantee to the consumer of the trade origin of the goods or services to which it is applied. If you lived in London and wanted to buy electronics, you might head to Tottenham Court Road where you’d see all the biggest names side by side. I wonder whether WHSmith’s advert next to the search results for Waterstone’s is really so different?"
Wednesday, 4 June 2008
Internet Marketing Seminar Newcastle
Our next Internet Marketing Newcastle seminar has been announced.
Internet Marketing for Business
Thursday 10th July 2008
La Riviera Restaurant - Gateshead Quayside
Internet Marketing for Business
Thursday 10th July 2008
La Riviera Restaurant - Gateshead Quayside
To find our more visit www.marketingontheinternet.co.uk
The seminar is delivered by Internet Marketing experts Mancala Technology.
The last seminar was sold out so book your place early.
Visit www.marketingontheinternet.co.uk to reserve your place today.
Wednesday, 7 May 2008
Search Engine Optimisation Goes Glamorous
Why celebrities are getting into search engine optimisation and why you should be too.
The word in the Internet Marketing Business is that even celebrities are getting their noses into it. It was reported that stars are paying to have their online images cleaned up. It has been discovered that celebrities with not so squeaky clean pasts have paid specialist web placement companies lots of money to get positive results at the top when you type in their name.
Most often it is Google who get targeted more as it accounts for 80 per cent of all internet sources. This works in the same way as most search engine optimisation and web placement companies work to get your key phrases at the top, so by performing search engine optimisation on names there is more good references at the top and bad references move down the page, and because most people never go past the first page of Google it is becoming more popular to get the squeaky clean image right on the front page.
The word in the Internet Marketing Business is that even celebrities are getting their noses into it. It was reported that stars are paying to have their online images cleaned up. It has been discovered that celebrities with not so squeaky clean pasts have paid specialist web placement companies lots of money to get positive results at the top when you type in their name.
Most often it is Google who get targeted more as it accounts for 80 per cent of all internet sources. This works in the same way as most search engine optimisation and web placement companies work to get your key phrases at the top, so by performing search engine optimisation on names there is more good references at the top and bad references move down the page, and because most people never go past the first page of Google it is becoming more popular to get the squeaky clean image right on the front page.
Monday, 14 April 2008
Internet Marketing Seminars In the North East
Internet Marketing for Business Owners
8th May 2008 - 1.30pm, La Riviera, NewcastleGateshead Quays
How can your website be the hub to all your leads generation and new business?
This seminar will show you in practical and easy to understand steps what you should be doing to generate great quality business from your website. We are so confident that you will benefit from this course that we are offering a Money Back Guarantee if you are not satisfied.
Book your place for only £97 + VAT
Places are limited - book online now at http://www.marketingontheinternet.co.uk/
“Extremely interesting and able to put technical content into easily understandable chunks”
Les Hodgson, Next Level Financial Management Ltd
About the Seminar
How much are you taking advantage of the internet? Does your internet marketing strategy get you business, or (as it is for many businesses) could you do much better?
Internet marketing for business owners will give you the practical information you need to kick start your internet marketing strategy. The seminar will show you how all the pieces of the Internet marketing mix can be linked together to obtain truly amazing results.
The seminar will cover:
8th May 2008 - 1.30pm, La Riviera, NewcastleGateshead Quays
How can your website be the hub to all your leads generation and new business?
This seminar will show you in practical and easy to understand steps what you should be doing to generate great quality business from your website. We are so confident that you will benefit from this course that we are offering a Money Back Guarantee if you are not satisfied.
Book your place for only £97 + VAT
Places are limited - book online now at http://www.marketingontheinternet.co.uk/
“Extremely interesting and able to put technical content into easily understandable chunks”
Les Hodgson, Next Level Financial Management Ltd
About the Seminar
How much are you taking advantage of the internet? Does your internet marketing strategy get you business, or (as it is for many businesses) could you do much better?
Internet marketing for business owners will give you the practical information you need to kick start your internet marketing strategy. The seminar will show you how all the pieces of the Internet marketing mix can be linked together to obtain truly amazing results.
The seminar will cover:
- Generating leads from your website
- Driving traffic to you website
- What you really need to know about Search Engine Optimisation
- How Pay Per Click campaigns can work for your business
- Effective email marketing
- Integrating all of the above to get amazing results
- Monitoring exactly how effective your internet marketing is
“This was a ‘Keep it Simple’ guide to Internet marketing. It was delivered clear and concise without confusion or patronising the recipients”
Jackie Marston, Jam Marketing & PR
At the end of the seminar you will have developed your first internet marketing strategy and be ready to take advantage of the customers the internet can deliver to you!
About your Expert
Deryck Harlick has eight years experience in Internet Marketing and is an expert in his field. He has implemented Internet Marketing Strategies for FTSE 100 companies and large blue chip organisations but now shares his expertise with smaller enterprises.
Deryck brings with him a wealth of Internet Marketing knowledge that is unparalleled in the North East. He is committed to helping businesses get the most from the internet and believes that every organisation can increase their number of leads and sales using his very simple techniques.
Book Today
Book your place today for only £97 + VAT
SPECIAL OFFER
Book now and receive a second place on the course for less than half price! Only £47 + VAT
Places are limited so book online today at http://www.marketingontheinternet.co.uk/
“What a great investment! For years we have been told how important a website is to a business, but as a busy organisation we have not had the time really to get the best out of it. Mancala’s seminar helped us identify both a useful internet marketing strategy and how we can deliver it. It cut through the techno-babble and straight towards helping our bottom line.”
Andrew Willson, Director AQCT
Money Back Guarantee
We are so confident that you will find this seminar informative and beneficial for you and your business that if you attend and are not satisfied then we will give you your money back.
STOP PRESS: We are also giving away a limited amount of one to one evaluations with one of our advisors. The advisor will look at your website and your marketing activity and give you practical advice on what you could be doing to improve the number of leads you get.
BOOK NOW - http://www.marketingontheinternet.co.uk/
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