Back by popular demand we are running a new internet Marketing Seminar/
The focus this time is on all the essential information you need to run a successful ecommerce store. The seminar will show how you increase the number of qualified leads to your online store and persude them to buy - we will also tell you how you can get them back to your store and how to increase the average value of a sale.
Worth a couple of hours of your time?
Find out more at our website for Internet Marketing Seminars
Showing posts with label ecommerce. Show all posts
Showing posts with label ecommerce. Show all posts
Tuesday, 2 June 2009
Wednesday, 22 April 2009
Magento Commerce
We are now creating ecommerce stores using a product call Magento and frankly it is fantastic!!
For the last six months our developers have been learning the ins and outs of this sophisticated and versitile ecommece store creator and are now offering this expertise to you and your business.
The important thing to remember when developing an ecommerce store is to get your calls to action in the correct place. Don't forget the purpose of your store... to make you money!! Make your key products easy to find, clearly price them and where you can offer upsells and cross sells.
Magento makes this easy to happen and we can help you implement your store.
For the last six months our developers have been learning the ins and outs of this sophisticated and versitile ecommece store creator and are now offering this expertise to you and your business.
The important thing to remember when developing an ecommerce store is to get your calls to action in the correct place. Don't forget the purpose of your store... to make you money!! Make your key products easy to find, clearly price them and where you can offer upsells and cross sells.
Magento makes this easy to happen and we can help you implement your store.
Thursday, 26 February 2009
Compare Apples with Apples, have your website specified by Professionals BEFORE you get any quotes
Before you go out and spend your hard earned money on a website or ecommerce store why not consider having a web site specification done for you.
Unless you are building and running ecommerce stores everyday how are you suppose to know what is the best approach when building a new one? Luckily we do...
Why not get us to do the hard work of the specification for you - and then you can send the specification out to tender and get the best price. So instead of having to consult three or four web developers (only to come up with three of four different solutions leaving you at the same point you started) - give them all one specification, interview them and get their prices - they will all be playing on a level playing field and you can compare apples with apples.
We charge a small fee for doing this, but it WILL save you money in the long run AND you will get the website you want not what someone thinks you want.
Give Alex a call on 0191 241 6726 for more details today.
Unless you are building and running ecommerce stores everyday how are you suppose to know what is the best approach when building a new one? Luckily we do...
Why not get us to do the hard work of the specification for you - and then you can send the specification out to tender and get the best price. So instead of having to consult three or four web developers (only to come up with three of four different solutions leaving you at the same point you started) - give them all one specification, interview them and get their prices - they will all be playing on a level playing field and you can compare apples with apples.
We charge a small fee for doing this, but it WILL save you money in the long run AND you will get the website you want not what someone thinks you want.
Give Alex a call on 0191 241 6726 for more details today.
Tuesday, 8 January 2008
Happy New Year
Better late than never, HAPPY NEW YEAR from all at Mancala.
Of course last year was an extremely busy year, especially at the end and this year has started in the same way. Christmas was a record breaking year for those of you with ecommerce - in particularly our clients had a bumper one - on line sales are bucking the general retail trend so it might be worth thinking about how you will make great sales this year.
I look forward to uploading more posts this new year.
Of course last year was an extremely busy year, especially at the end and this year has started in the same way. Christmas was a record breaking year for those of you with ecommerce - in particularly our clients had a bumper one - on line sales are bucking the general retail trend so it might be worth thinking about how you will make great sales this year.
I look forward to uploading more posts this new year.
Tuesday, 11 December 2007
Slowly Slowly Catchy Monkey
From the BBC News Website-
"Internet retailers are flourishing UK shoppers will spend a collective £370m on purchases through the Internet on Monday, the highest ever daily amount spent online, a study estimates."
There will be an estimated £17.2 Billion, yes £17.2Billion spent online during the last 3 months.If you didn't take advantage of this years record breaking spend on the Internet start planning now for next year. Slowly slowly catchy monkey, as a wise man once said.
Think about things like email marketing, start creating your database now - by the time next September comes (which is when you should be primed and ready for the Christmas rush) you will have a decent sized database to market your Christmas offers to.
Get your search engine optimisation plan in place, you don't get to the top of search engines over night but you now have almost a year to get there, use the time wisely by getting links to your site and updating your content.
Promote your website in whatever way you can, business cards, flyer's, press ads - any form of offline marketing should include your website address.
Keep an eye on this page and I will keep posting tips on what you need to do, for may retailers Christmas is the most important time of the year, the same is true for online retailers. Good luck and hopefully next Christmas will be a great success.
Wednesday, 19 September 2007
Ecommerce Tips for Christmas 2007!... Already
Although most of us have only just unpacked from our Summer Holidays the retail year marches relentlessly on, as I discovered to my horror in my local supermarket over the weekend. Keen to stay ahead of their competitors, giant retailers are unabashed at panicking their customers in to preparing for Christmas with the ever expanding array of seasonal foods and gifts available from September onwards.
Despite the palpitations it evokes in most of us it does bring home the importance of preparation for this period and it couldn't be more important to retailers this year as research shows that in the UK alone consumers will spend over £10 billion pounds in the run up to the festive season.
As a web design and development company Mancala Technology have begun to contact our Ecommerce clients with the following 7 top tips to ensure that we all receive a little Christmas cheer this year:
1) Planning is everything.
Take a tip from the high street and get organised early. Give your business or web development supplier enough time to produce timely and effective marketing campaigns on your behalf. This includes making sure your online marketing is in place, now is the time to make sure your Adwords Campaign is up and running and optimised to get the best return on investment (ROI),
2) Relevant Design.
Take the edge off the wide spread panic which Christmas normally induces by developing a seasonal motif that works along side your branding and creative copy but highlights the coming period.
3) Target your Homepage.
Your Homepage is the first port of call for most online shoppers so gearing it towards a creative and hassle-free shopping experience will seriously boost your traffic. Think carefully about your use of copy, the availability of useful information, and don't forget to ‘get creative' by providing quick solutions to finding the right gift. This may include the option to shop by budget, product or recipient for example. We truly believe that by providing a clear route around your site and providing ideas, will reduce your bounce rate.
4) Delivery.
This is always a bit of a hot potato with retailers. Eager to push ahead with proactive marketing, the logistics of delivering your product or service can often be neglected. By making sure you reconcile your stock, man power and realistic delivery times and dates, you should avoid the usual pitfalls. Remember that communication is the key and a concise explanation of your delivery policy from your Homepage (see top tip no. 3) should keep everyone in on the loop.
5) Email Marketing.
By drip feeding your customers with a well planned email campaign about the products and solutions you can provide for the coming Christmas you should create awareness with your customers and hopefully begin to reap Christmas related profits sooner rather than later.
6) Packaging
If, like me, you're a sucker for pretty packaging then you'll know how irresistible the option to spend a little extra to put the finishing touches on a great gift and be. It's an easy opportunity to generate extra revenue and also offers your customers a more complete service which they are more likely to re-use. However, remember the importance of planning to avoid becoming bogged down in the detail however pretty it may look!
7) Monitoring.
Finally, make all of the marketing tools you've used and developed over the Christmas period work for you throughout the year. By measuring your website traffic, sales, feedback, performance and statistics you can learn more about your customers shopping habits and how your service can be developed in the coming year.
We hope that these top tips help to take the edge off the Christmas madness, further advice can be found at our website http://www.webbeads.co.uk/
Despite the palpitations it evokes in most of us it does bring home the importance of preparation for this period and it couldn't be more important to retailers this year as research shows that in the UK alone consumers will spend over £10 billion pounds in the run up to the festive season.
As a web design and development company Mancala Technology have begun to contact our Ecommerce clients with the following 7 top tips to ensure that we all receive a little Christmas cheer this year:
1) Planning is everything.
Take a tip from the high street and get organised early. Give your business or web development supplier enough time to produce timely and effective marketing campaigns on your behalf. This includes making sure your online marketing is in place, now is the time to make sure your Adwords Campaign is up and running and optimised to get the best return on investment (ROI),
2) Relevant Design.
Take the edge off the wide spread panic which Christmas normally induces by developing a seasonal motif that works along side your branding and creative copy but highlights the coming period.
3) Target your Homepage.
Your Homepage is the first port of call for most online shoppers so gearing it towards a creative and hassle-free shopping experience will seriously boost your traffic. Think carefully about your use of copy, the availability of useful information, and don't forget to ‘get creative' by providing quick solutions to finding the right gift. This may include the option to shop by budget, product or recipient for example. We truly believe that by providing a clear route around your site and providing ideas, will reduce your bounce rate.
4) Delivery.
This is always a bit of a hot potato with retailers. Eager to push ahead with proactive marketing, the logistics of delivering your product or service can often be neglected. By making sure you reconcile your stock, man power and realistic delivery times and dates, you should avoid the usual pitfalls. Remember that communication is the key and a concise explanation of your delivery policy from your Homepage (see top tip no. 3) should keep everyone in on the loop.
5) Email Marketing.
By drip feeding your customers with a well planned email campaign about the products and solutions you can provide for the coming Christmas you should create awareness with your customers and hopefully begin to reap Christmas related profits sooner rather than later.
6) Packaging
If, like me, you're a sucker for pretty packaging then you'll know how irresistible the option to spend a little extra to put the finishing touches on a great gift and be. It's an easy opportunity to generate extra revenue and also offers your customers a more complete service which they are more likely to re-use. However, remember the importance of planning to avoid becoming bogged down in the detail however pretty it may look!
7) Monitoring.
Finally, make all of the marketing tools you've used and developed over the Christmas period work for you throughout the year. By measuring your website traffic, sales, feedback, performance and statistics you can learn more about your customers shopping habits and how your service can be developed in the coming year.
We hope that these top tips help to take the edge off the Christmas madness, further advice can be found at our website http://www.webbeads.co.uk/
Tuesday, 11 September 2007
Christmas is coming! Well not quite but it is time to start thinking about it
A reminder popped up in my calender today telling me to start my campaigns for Christmas. 'Its only September', I thought, 'Fenwicks haven't even started to clean there windows for there Christmas Display'. However I new my reminder was correct as Christmas does have a habit of creeping up.
This year I will be telling all my ecommerce clients to check their AdWords campaigns to ensure they are allocating the correct budget and are testing the campaigns so they are getting a maximum return on investment (ROI).
It is amazing how well AdWords campaigns perform at any time of year, but during the Christmas season it is the only sure way to get traffic to your website. There is another reason why you should be spending time now on getting this right - AdWords and the keywords you choose are ranked based on how much you want to pay per click (PPC) and also the 'quality' of you advert - if your advert has a high click through rate then it is likely that it will appear higher in the list of adverts. The higher it appears the more likely you will get someone clicking on it - so if you get started on your AdWords campaign now then come the crucial months of November and December you will (hopefully) have good quality ads showing high on the left hand side of the page.
I love Adwords. I really do believe it has been a revolution in marketing (not just online, any form of marketing). Of course if you are not sure what to do about getting your site promoted using adwords then get in touch.
This year I will be telling all my ecommerce clients to check their AdWords campaigns to ensure they are allocating the correct budget and are testing the campaigns so they are getting a maximum return on investment (ROI).
It is amazing how well AdWords campaigns perform at any time of year, but during the Christmas season it is the only sure way to get traffic to your website. There is another reason why you should be spending time now on getting this right - AdWords and the keywords you choose are ranked based on how much you want to pay per click (PPC) and also the 'quality' of you advert - if your advert has a high click through rate then it is likely that it will appear higher in the list of adverts. The higher it appears the more likely you will get someone clicking on it - so if you get started on your AdWords campaign now then come the crucial months of November and December you will (hopefully) have good quality ads showing high on the left hand side of the page.
I love Adwords. I really do believe it has been a revolution in marketing (not just online, any form of marketing). Of course if you are not sure what to do about getting your site promoted using adwords then get in touch.
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