The Joy of Autoresponders

This week I have been spending an unhealthy amount of time setting up a new marketing campaign on the Mancala email autoresponder.

I love autoresponders but I always find starting a new campaign as a bit of a struggle. i guess the comparison would be a writer starting a new book - the first few paragraphs are the hardest, but once you get started it flows.

Generally when I set up an email campaign on an autoresponder I like to get the first three emails done and dusted, that way I can sit back and think about how I want the campaign to end. Obviously the main aim is that the reader eventually becomes a client of mine, but it is what service or product I am targeting that dictates the direction of the email campaign.

Of course I don't always use just an email autoresponder in my marketing, quite often after several emails we may send a prospect a letter - even follow that up with a phone call and another letter. This is how online marketing and traditional offline marketing can mix very well and we find it works great. Quite often by the time we call our prospects they know what we do so well (and we have built up a relationship with our emails and letters) that they are desperate to talk to us and want us to help them out. This is the stereotypically win win and a great way to do business.