Not got Google Analytics? Here is a short video showing you how to get started with this powerful website statistics packages (and it is completely FREE)
Sunday, 25 November 2007
Thursday, 22 November 2007
A Little Often Goes a Long way WIth Search Engine Optimisation
When was the last time you updated or added new content to your website? Yesterday? Last week? Last Month? NEVER!
I hope it is not the later, but don't worry if it is you can change that from now.
Search Engine Optimisation Tip - Did you know that many search engines check to see when you last updated your site and use that as a gauge as to whether your site is up to date and relevant - the logic here is that a site that has been update in the last month is going to be more relevant that a site that has not been updated for over a year.
So what to do about this. Well assuming you have access to edit and add content to your website (either via FTP or through a Content Management System) you should go in an make sure that the information on your website is up to date. It is? well start adding some content - Make it a once a week habit (once a day if you can really spare the time).
There is another added bonus of doing this - over time you will be building your website so it could have potentially hundreds of pages of content. Each of these pages is an access point for someone to visit your site via a search engine - the more pages you have then potentially the more Keywords and Phrases you will be targeting - before you know it you will have hundreds, if not thousands of daily visits to your website. What you do with that traffic once it is there is up to you (I'm sure I will cover this in a post some time in the near future).
Here are my tips on what to do if your imagination is struggling to think of how to update your site with new content -
I hope it is not the later, but don't worry if it is you can change that from now.
Search Engine Optimisation Tip - Did you know that many search engines check to see when you last updated your site and use that as a gauge as to whether your site is up to date and relevant - the logic here is that a site that has been update in the last month is going to be more relevant that a site that has not been updated for over a year.
So what to do about this. Well assuming you have access to edit and add content to your website (either via FTP or through a Content Management System) you should go in an make sure that the information on your website is up to date. It is? well start adding some content - Make it a once a week habit (once a day if you can really spare the time).
There is another added bonus of doing this - over time you will be building your website so it could have potentially hundreds of pages of content. Each of these pages is an access point for someone to visit your site via a search engine - the more pages you have then potentially the more Keywords and Phrases you will be targeting - before you know it you will have hundreds, if not thousands of daily visits to your website. What you do with that traffic once it is there is up to you (I'm sure I will cover this in a post some time in the near future).
Here are my tips on what to do if your imagination is struggling to think of how to update your site with new content -
- Create an Articles Section on your website
- Think of 5 articles related to what you do and write them up (try and make the article at least 300 words long if you can).
- You now have 5 weeks worth of updates for your website.
- Keep a notepad handy, when ever you think of a new article title jot it down. You will then start to develop a list for when you can't think of what to write about.
- Keep with it. Short term you will not get much benefit from doing this - 12 months down the line, you will be amazed by the results.
Good luck
Wednesday, 7 November 2007
Free food on Offer
We will very soon be launching a new site called Independent Restaurants Newcastle which as the name may suggest is all about the promotion of Restaurants in Newcastle. The site is live now, but the big launch event will be in the next couple of months.
The site is part of a marketing strategy to promote the diverse range of restaurants in Newcastle that do not form part of a national or international chain.
Anyway, enough of that preamble HOW ABOUT THAT FREE MEAL? The site is due to offically launch early in 2008 and as part of the launch many of the restaurants are going to be offering discounts, buy one get one free offers an the like (thats your free meal by the way, you didn't expect it to be totally free did you?). If you sign up to the enewsletter you will be sent this voucher booklet straight to your inbox as soon as it is ready!
To get the booklet go to the Independent Restaurants Newcastle website and sign up for the offer at the bottom left of the page.
This is a no strings attached offer, all you have to do is sign up to the Independent Restaurants Newcastle Newsletter - you will regually recieve other restaurant offers after that as well.
The site is part of a marketing strategy to promote the diverse range of restaurants in Newcastle that do not form part of a national or international chain.
Anyway, enough of that preamble HOW ABOUT THAT FREE MEAL? The site is due to offically launch early in 2008 and as part of the launch many of the restaurants are going to be offering discounts, buy one get one free offers an the like (thats your free meal by the way, you didn't expect it to be totally free did you?). If you sign up to the enewsletter you will be sent this voucher booklet straight to your inbox as soon as it is ready!
To get the booklet go to the Independent Restaurants Newcastle website and sign up for the offer at the bottom left of the page.
This is a no strings attached offer, all you have to do is sign up to the Independent Restaurants Newcastle Newsletter - you will regually recieve other restaurant offers after that as well.
Monday, 5 November 2007
Crank up you Adwords Campaign NOW
It's been a while since my last post but I thought I best get back online and tell you about what you should be doing now to get the most from your ecommerce store in the run up to Christmas.
Like any shop Christmas can be one of the most important times of the year, often contributing to a large amount of the annual turnover of a company. If you were running a shop you would want to be dragging people through the door when they have the money in there pocket and the intent to spend it. Well it is exactly the same with your ecommerce store.
It could be worth ploughing a lot more money into your Google Adwords budget to get those buyers onto your website. As long as you are measuring the cost per sale correctly you are likely to see this figure go down - which means your Google Adwords campaigns are running much more effectively. Assuming you are making a profit with these sales (and lets face it if you are not then Google Adwords may not be for you) then spend more money, up your daily budget. After all Christmas only comes once a year.
Good luck.
Like any shop Christmas can be one of the most important times of the year, often contributing to a large amount of the annual turnover of a company. If you were running a shop you would want to be dragging people through the door when they have the money in there pocket and the intent to spend it. Well it is exactly the same with your ecommerce store.
It could be worth ploughing a lot more money into your Google Adwords budget to get those buyers onto your website. As long as you are measuring the cost per sale correctly you are likely to see this figure go down - which means your Google Adwords campaigns are running much more effectively. Assuming you are making a profit with these sales (and lets face it if you are not then Google Adwords may not be for you) then spend more money, up your daily budget. After all Christmas only comes once a year.
Good luck.
Subscribe to:
Posts (Atom)
